I had the pleasure of redefining the logo and creating a fresh brand identity for Roast & C.R.E.A.M., a coffee shop in NJ that blends coffee culture with Hip Hop vibes. The new look features bold, urban-inspired typography and minimal layouts with a neutral contrast, capturing the raw, industrial feel of the brand. I also redesigned the shop’s exterior and provided guidance for interior renovations, ensuring a cohesive and immersive experience from outside in. My goal was to craft a visual and verbal identity that connects with the community and reflects the shop's unique spirit.